Website analytics is the process of understanding how visitors discover your website and interact with it once they’re there.

While Google Analytics is the most widely used tool for this, largely due to being free, it comes with certain trade-offs. Google Analytics collects and stores personal information about website visitors, which can be used for targeted advertising and can potentially be accessed through legal subpoenas. Additionally, it has a steep learning curve and can be overwhelming for small businesses with simpler needs.

At Shinybot, we’ve switched to Fathom Analytics, a more privacy-focused alternative. Fathom is cookie-free, meaning it doesn’t track or collect any personal data from visitors. It’s lightweight, so it doesn’t slow down your site, and it provides an intuitive dashboard that’s easy to understand, making it useful for everyone.

You can access your website analytics anytime by logging into your account via the Client Portal.